How Memory Lane works
A second memory
Your phone remembers everything you do, even if you don´t. It knows where you've been, what you've posted on social media and much more. We used this insight to develop Memory Lane.
A test about you
Memory Lane is a unique memory test with questions about you, for you. The app can create questions like, “Where is this picture taken?” and “What was the weather like yesterday?”. Questions about your life that often only you – and your phone – has the answers to.
Over and over again
Since the phone is constantly by your side, the test can be updated continuously. The app charts your results, for you to keep track of your results over time and compare them to last week, month and year.
The Swedish Brain Foundation
The Swedish Brain Foundation aims to educate people about their brain and dementia deseases. Memory Lane is an excellent initiative to raise awareness about these issues and get people to reflect about their memory functions.
Memory Lane is a very exciting idea. Never before have we been able to question people about their memory over time. This could be a very important contribution to future research about dementia and memory loss.
Find more information about The Swedish Brain Foundation here.
PR and marketing director
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